
Founded in the early 1980’s by Richard DiPietro, Leonetti’s Frozen Foods quickly became a Philadelphia mainstay by incorporating the region’s distinctive culinary traditions into premium stuffed breads.
Richard’s experience in the food service industry, combined with hard work and a passion for creating quality foods, made Leonetti’s the leader in stuffed breads. Richard was hands-on in every aspect of the business, from baking the actual product to packaging, selling, and even making deliveries. Richard believed in using only the finest, highest quality ingredients in his hand-made stuffed breads, and that philosophy never wavered.
As the demand for Leonetti’s unique stuffed bread increased, Richard began adding to the product line, introducing items such as sweet rolls and French bread pizzas. But the star of the show was, and still is, the stromboli.
Because the original Pepperoni and Cheese stromboli was such a big hit, Richard decided to expand to include some other classic Philly flavors, such as Sausage & Peppers, Ham & Cheese, and of course, the famous Philly Cheese Steak. Leonetti’s thrived, with clientele including club stores, retail stores, hotels, and even military commissaries.
In 1991, Richard married the love of his life, Beth. His new wife shared his passion for making the best, highest quality stromboli, and worked alongside Richard for the next several years, helping to expand the company, and becoming a master of the stromboli business in her own right.
Sadly, Richard became ill several years later, and was sidelined from the business he loved. Beth continued to work hard to make Leonetti’s strombolis a household name, and now Leonetti’s supplies their signature strombolis to Casinos and foodservice companies, and even private labels their product for other distributors.
When Richard passed away in 2006, he left his company, and his legacy, in Beth’s capable hands. Beth remains committed to maintaining the same standards upon which Richard always insisted: The strombolis are prepared with Leonetti’s signature bread dough, stuffed with only the finest ingredients, and each one is rolled by hand.
The DiPietro Family’s insistence on perfection is what makes Leonetti’s strombolis (and their more recent offerings of calzones and Italian pulled pork) a tradition for families across the country. Nothing else comes close to a Leonetti’s stromboli.






